ISBN 9788126537372,The Art of Being Unreasonable: Lessons in Unconventional Thinking

The Art of Being Unreasonable: Lessons in Unconventional Thinking

Author:

Eli Broad

Publisher:

Wiley India

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ISBN 9788126537372
Publisher

Wiley India

Publication Year 2012
ISBN-13

ISBN 9788126537372

ISBN-10 812653737X
Binding

Paper Back

Number of Pages 192 Pages
Language (English)
Subject

Business

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principlesfrom negotiating to risktaking, from investing to hiringthat have made Eli Broad such a success.
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