ISBN 9788126550265,The Art of Product Design

The Art of Product Design


Hardi Meybaum



Wiley India Pvt Ltd

Publication Year 2014

ISBN 9788126550265

ISBN-10 8126550260


Number of Pages 240 Pages
Language (English)

Literature fiction

Product development is a team sport, but at most companies it isnt practiced that way. Companies should be drawing on the creativity of engaged customers and the ideas of outsiders, but instead they go back to the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers and most importantly, customers, but instead they sit in cubes and occasionally try to convey their ideas to outsiders by way of slides. It doesnt have to be this way, and for an increasing number of companies, it isnt.
How are these companies different? Theyve opened up their product development process, embracing "Open Engineering."
The Art of Product Design is about the rise of this approach, a way of breaking down barriers and taking advantage of web-based communities, knowledge and tools to accelerate the design and manufacturing processes. Open Engineering relies on easy flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders. Its crowdsourcing, its collaborating, its sharing and connecting. And its helping a growing number of companies create better products faster than they ever imagined.
About the Author: Hardi Meybaum
Hardi Meybaum (Boston, MA; is the founder and CEO of GrabCad- the largest community of mechanical engineers and designers in the world. His vision of how manufacturers, engineers, designers, and students could gather together online to share knowledge, exchange Computer Aided Design (CAD) models, and find talent led him to create GrabCAD, with more than 500,000 members who have uploaded almost 80,000 models, which have been downloaded more than 8 million times. Hardis background is in manufacturing, as an engineer, consultant, CIO and ERP Team Manager with a strong combination of IT, sales, marketing and finance skills. Hardi holds a MSc in production development from Tallinn University of Technology