ISBN 9781587991684,The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

The Art of the Advantage: 36 Strategies to Seize the Competitive Edge



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ISBN 9781587991684


Publication Year 2006

ISBN 9781587991684

ISBN-10 1587991683


Number of Pages 304 Pages
Language (English)

Medicine: general issues

Business as warfare?while the comparison is time-honored, today's competitive terrain calls for fresh tactics. Now, Kaihan Krippendorff, a former strategist with McKinsey & Company, mines new inspiration from an ancient source?The 36 Stratagems, a 2500-year-old treatise born during China's Warring States period. While less famous in the West than I Ching, Sun Tzu's The Art of War and the Tao Te Ching by Lao Tzu, The 36 Stratagems is no less relevant than those works to the business strategist of today.
Krippendorff demonstrates how to outflank the competition by adapting Chinese warfare philosophy to create nimble, unpredictable corporate strategies. At a time when companies must compete effectively on many levels: pricing, marketing, distribution, manufacturing, customer service and R&D, The Art of the Advantage provides timeless wisdom along with the advice of a top corporate consultant. Each chapter solves a real-world situation, challenging Western assumptions with unconventional moves that are thoroughly logical when viewed from the Eastern perspective.

The 36 stratagems are divided equally into four thematic parts: Polarity (Ying Yang) explores the balance of opposing forces; Yielding (Wu-Wei) illustrates alternatives to confrontation; Continuous Change (Wu Chang) shows how to thrive in fluid situations, and Indirect Action (Shang Bing Wu Bing) proposes alternatives to head-on conflict.

The Art of the Advantage is written for mid and upper-level managers and corporate strategists looking for new ways to succeed, as well as for business educators and their students. The book can be read cover to cover, or sampled at random for inspiration and insight.