ISBN 9781587991783,The Art of the Advantage: 36 Strategies to seize the competitive Edge

The Art of the Advantage: 36 Strategies to seize the competitive Edge

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ISBN 9781587991783
Publisher

Cengage Learning

Publication Year 2004
ISBN-13

ISBN 9781587991783

ISBN-10 1587991780
Binding

Paper Back

Number of Pages 288 Pages
Language (English)
Subject

Literature fiction

Art of the Advantage brings to life the centuries-old thirty-six Chinese stratagems and explains how they can be applied to corporate or personal strategy. Author Kaihan Krippendorf shows how in using Chinese philosophy, companies can create unfamiliar, cutting-edge corporate strategies that are often unfamiliar to Western companies allowing them to take their western competitors unaware and make them more competitive. Throughout the book, Krippendorf uses ten case studies from the world's top business schools to illustrate his points
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