ISBN 9781578518715,The Attention Economy

The Attention Economy

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ISBN 9781578518715
Publisher

Harvard Universal Press

Publication Year 2002
ISBN-13

ISBN 9781578518715

ISBN-10 1578518717
Binding

Paper Back

Number of Pages 272 Pages
Language (English)
Subject

Economics

Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail

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