ISBN 9780749466213,The Better Mousetrap

The Better Mousetrap

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ISBN 9780749466213
Publisher

Ingram Publisher Services

Publication Year 2012
ISBN-13

ISBN 9780749466213

ISBN-10 0749466219
Binding

Paperback

Number of Pages 296 Pages
Subject

Sales & marketing

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser\'s role is to build better mousetraps. This book lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the traps for these ever quicker mice.

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