| Publisher |
Veracity Marketing |
| Publication Year |
2021 |
| ISBN-13 |
9781736514009 |
| ISBN-10 |
9781736514009 |
| Binding |
Paperback |
| Number of Pages |
188 Pages |
| Language |
(English) |
| Dimensions (Cms) |
13.97 x 1.09 x 21.59 |
| Weight (grms) |
229 |
Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners
Amy Rosenberg
Amy Rosenberg learned PR in the trenches - working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm's President, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Amazingly, Amy is still married to the business partner (Mike Rosenberg) that joined her firm in 2011. They reside in Portland, Oregon with their two school-aged children (Ben and Audrey), dog (Rio) and cat (Roar).
Amy Rosenberg
Veracity Marketing