ISBN 9780749461256,The Branded Mind

The Branded Mind

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ISBN 9780749461256
Publisher

Ingram Publisher Services

Publication Year 2011
ISBN-13

ISBN 9780749461256

ISBN-10 074946125X
Binding

Hardback

Number of Pages 272 Pages
Subject

Market research

Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing.

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