ISBN 9780199685417,The Business Environment: Themes and Issues

The Business Environment: Themes and Issues

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ISBN 9780199685417


Publication Year 2013

ISBN 9780199685417

ISBN-10 019968541X


Edition 2nd
Number of Pages 516 Pages
Language (English)

Business, Strategy & Management

These and other questions are tackled in this text, providing a unique and stimulating approach to the business environment. While the classic 'PESTLE' structure is outlined in Part One, Part Two is used to explore key issues such as globalization, sustainability, equal opportunities and entrepreneurship. Written in a highly engaging and accessible style, the book enables you to think analytically and critically about business in its environment. Designed specifically for students new to the study of business, this book explores the range of environments within which business operates. The coherent themes and issues approach running throughout the book enables you to gain a holistic understanding of the business environment. The chapters of this new edition have been re-structured and the book has been thoroughly updated to incorporate numerous developments including the global financial crisis and its implications. Extensive new case and illustrative material has also been added.