ISBN 9789384030964,The Business of Belief

The Business of Belief

Author:

Tom Asacker

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ISBN 9789384030964
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ISBN 9789384030964
Publisher

Westland Publications

Publication Year 2015
ISBN-13

ISBN 9789384030964

ISBN-10 9384030961
Binding

Paperback

Number of Pages 136 Pages
Language (English)
Subject

Management

In this thought provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and a clear eye for branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The business of belief is Tom Asackers most compelling and important book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast paced world overwhelmed by complexity and choice. The next big idea in business is belief.

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