| Publisher |
Wiley India Pvt Ltd |
| Publication Year |
2011 |
| ISBN-13 |
9788126533633 |
| ISBN-10 |
8126533633 |
| Binding |
Paperback |
| Number of Pages |
256 Pages |
| Language |
(English) |
| Weight (grms) |
341 |
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. I Revolution Time. · Grow Your Business Now. · Speed versus Sloth: Dispatches from the Front. · Laying Down Some Real-Time Law. · Real-Time Attitude. · Too Big to Succeed? · Engage the Media at Their Convenience. · Crisis Communications and the Media. · What Are People Saying about You This Instant? · Tap the Crowd for Quick Action. II Connect with Your Market. · Real-Time Customer Connection. · Going Mobile, Real Time Is All the Time. · They Want It Immediately. III Grow Your Business Now. · Let Them Communicate . . . Now. · Make the Sale. · Business at the Speed of Now
David Meerman Scott
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.
David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).
David Meerman Scott
Wiley India Pvt Ltd