ISBN 9780749466763,The Complete Marketer

The Complete Marketer

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ISBN 9780749466763
Publisher

Ingram Publisher Services

Publication Year 2013
ISBN-13

ISBN 9780749466763

ISBN-10 0749466766
Binding

Paperback

Number of Pages 336 Pages
Subject

Sales & marketing

A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors\' marketing know-how to every aspect of the marketing mix.
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