ISBN 9789350238622,The Connected Company

The Connected Company


Dave Gray


Shroff Publishers



Shroff Publishers

Publication Year 2008

ISBN 9789350238622

ISBN-10 9350238624


Number of Pages 324 Pages
Language (English)

Computer software

Customers are adopting disruptive technologies faster than yourcompany can adapt. When your customers are delighted, they canamplify your message in ways that were never before possible. Butwhen your companys performance runs short of what youve promised,customers can seize control of your brand message, spreading theirdisappointment and frustration faster than you can keep up.
To keep pace with todays connected customers, your company mustbecome a connected company. That means deeply engaging withworkers, partners, and customers, changing how work is done, howyou measure success, and how performance is rewarded. It requires anew way of thinking about your company: less like a machine to becontrolled, and more like a complex, dynamic system that can learnand adapt over time.
Connected companies have the advantage, because they learn andmove faster than their competitors. While others work in isolation,they link into rich networks of possibility and expand theirinfluence.
Connected companies around the world are aggressively acquiringcustomers and disrupting the competition. In The Connected Company,we examine what theyre doing, how theyre doing it, and why itworks. And we show you how your company can use the same principlesto adapt-and thrive-in todays ever-changing global marketplace.