ISBN 9780070703599,The Consultant's Guide to Writing Effective Business Proposals

The Consultant's Guide to Writing Effective Business Proposals



Tata McGraw - Hill Education

Publication Year 2010

ISBN 9780070703599

ISBN-10 0070703590


Number of Pages 336 Pages
Language (English)


Mustering the courage to present a proposal isn't always easy. Fear of rejection or being irrelevant to your stakeholder's needs are typical, valid concerns. But when you know your presentation is credible, powerful, and delivers value, it no longer appears to be an arduous feat with a side of anxiety. Instead, it becomes merely a formality for approval and your chance to showcase your expertise. In this book, noted consultants and ROI experts Jack and Patti Phillips show how to develop relevant, effective proposals by defining content, flow, style, and presentation. They also explore who should be involved, the sources of data, and how to work the proposal process to maximum advantage. The unique process in the book includes a forecasted financial ROI to ensure credible evidence of the value that the project will deliver. In essence, this book propels the proposal process to a new level by proving this forecasted value using systematic, routine processes. The book concludes with the key issue of providing what every proposer and stakeholder wants in a project-success guarantees. In short, proposal writers and project managers need to use a business value approach to the proposal process, which must be presented in a systematic, structured, and credible way to gain the attention of clients, earn their respect, and ultimately, win the project. This unique, new book will present this business value approach. TABLE OF CONTENTS Part One: The Value Proposal Process The Value Evolution The Proposal Process Developing Powerful Objectives Your Client Will Love Proposal Content The Powerful Message Part Two: Forecasting Forecasting Input and Reaction Forecasting Learning and Application Forecasting Impact and ROI Part Three: Service Quality Service Standards Service Guarantees Part Four: Case Studies