ISBN 9780761934806,The Craft of Copywriting

The Craft of Copywriting


SAGE India



SAGE India

Publication Year 2006

ISBN 9780761934806

ISBN-10 0761934804

Hard Back

Number of Pages 462 Pages
Language (English)


This book is a fascinating and absorbing history of the India lobby in America during the pre-independence era?a little known chapter in the history of modern India. It documents the travails of early Indian migrants to North America and Canada from the beginning of the twentieth century to the end of the World War II. It captures their prolonged struggle for obtaining civil rights, and in promoting the cause of India?s freedom beyond the borders of the subcontinent. Based on literature and insights drawn from not-easily-accessible sources, the book is interspersed with narratives and also provides biographical sketches of the key actors, both Indian and American. It examines their role in the origin and development of the India lobby in the US and Canada?in the face of determined racist opposition in both countries?and Britain?s efforts to disrupt their attempts to organize themselves politically. Overall the author vividly documents the community?s journey from the beginnings of politicization to the height of political lobbying during the World War II. Table of Contents Foreword by AINSLIE T EMBREE Preface Introduction: The Drew Pearson Affair The Yankee Traders The Early Pioneers The Politicization of Punjabi Immigration Intensification of Community Awareness Ghadr From Taraknath Das to Lajpat Rai Let the Lobbying Begin! The Propaganda Wars ?Deep Throat? and the ?Washington Merry-Go-Round? The Final Challenge Aftermath Bibliography Index