ISBN 9788132117735,The Definitive Book of Branding

The Definitive Book of Branding

Rs760 Rs950 20% OFF


SAGE Publications Ltd

Publication Year 2014

ISBN 9788132117735

ISBN-10 8132117735


Number of Pages 440 Pages
Language (English)


With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, the definitive book of branding addresses the needs of branding professionals across the world.

The book walks the reader through the different ways in which brands drive the companys strategy, bring meaning to employees, instill passion in consumers and maintain their appeal over time and across countries.

It does not look only at the marketing aspect of brands but also at the organisational aspects of branding, which provides a holistic approach to the subject.