Social Business by Design: Transformative Social Media Strategies for the Connected Company

Author:

Dion Hinchcliffe

Publisher:

Wiley India Pvt Ltd

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Publisher

Wiley India Pvt Ltd

Publication Year 2012
ISBN-13

9788126537365

ISBN-10 8126537361
Binding

Paperback

Number of Pages 256 Pages
Language (English)
Weight (grms) 500
About the Book: Social Business By Design Social Business By Design is the definitive management book onhow to rethink the modern organization in the social media era.Based on their research and work through the Dachis Group, thoughtleaders Dion Hinchcliffe and Peter Kim deftly explore how thesocial, cultural, and technological trends provoked by the socialmedia explosion are transforming the business environment. Designedas both a strategic overview and a hands-on resource, SocialBusiness By Design clearly shows how to choose and implement asocial business strategy and maximize its impact. Contents Introduction PART ONE Adapting Organizations to the Twenty-First Century Social Media: Drivers of Global Business Opportunity Social Media: A Way of Life, a Way of Business Whos Winning in Social Business and Why The Global Business Transition to Social Media How Business Will Make the Transition PART TWO The Techniques of Social Business Social Media Marketing Social Product Development Crowdsourcing: Community-Powered Workforces Social Customer Relationship Management and CustomerCommunities: Social Customer Care Social Business Ecosystems: Engaging with Business Partners Workforce Engagement: Creating a Connected Company Using SocialBusiness Social Business Supporting Capabilities PART THREE Social Business Design and Strategy Identifying Priorities and Planning Building Blocks: The Elements of Social Business Business Cases, Pilots, Return on Investment, and Value: TyingThem Together Building a Social Business Strategy: The Outputs Getting Started with Social Business Maturity: The Social Business Unit Epilogue Appendix: The Ten Tenets of Social Business Notes Acknowledgments About the Authors Index About the Author: Dion Hinchcliffe Dion Hinchcliffe, EVP of strategy at Dachis Group, is awell-known business strategist. His core practice areas areworkforce collaboration, mobile customer engagement, contentmanagement, open supply chains

Dion Hinchcliffe

Dion is Chief Strategy Officer of Dachis Group. A well-known enterprise architect, author, blogger, and business strategist, he currently works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has been featured or quoted in CIO Magazine, Computerworld, Forbes, Wired, and BusinessWeek, and is a frequent keynote speaker at industry-leading conferences such as Web 2.0 Expo, Enterprise 2.0, CeBIT, and the Agile Executive Forum.
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