ISBN 9780070178052,The Dynamics of Mass Communication

The Dynamics of Mass Communication

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ISBN 9780070178052

McGraw-Hill Education

Publication Year 1992

ISBN 9780070178052

ISBN-10 0070178054


Edition 4th
Number of Pages 624 Pages
Language (English)

Medicine: general issues

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).