ISBN 9780761935018,The Encyclopaedic Dictionary of Marketing

The Encyclopaedic Dictionary of Marketing

Publisher:

Springer

Rs495 Rs550 10% OFF

Publisher

Springer

Publication Year 2001
ISBN-13

ISBN 9780761935018

ISBN-10 0761935010
Binding

Paperback

Number of Pages 161 Pages
Language (English)
Subject

Business

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: General marketing Consumer behavior Advertising Sales promotion Sales management Retailing International marketing E-marketing Services marketing Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants

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