ISBN 9781422179734,The End of Corporate Imperialism

The End of Corporate Imperialism

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ISBN 9781422179734
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ISBN 9781422179734
Publisher

Harvard Universal Press

Publication Year 2008
ISBN-13

ISBN 9781422179734

ISBN-10 1422179737
Binding

Paper Back

Number of Pages 80 Pages
Language (English)
Subject

Marketing

Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up.

By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business
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