Preface to the first edition 1. Basic concepts of international marketing 2. Trade theories, export promotion and marketing 3. Environment of international business 4. Consumer Behaviour 5. Product policy and planning 6. Advertising and Promotion 7. Pricing 8. Distribution 9. International market selection, research, planning and control 10. Other topics of interest 11. International business risks 12. International marketing strategies case studies—introduction to case analysis case 1: Infosys technologies limited case 2: SAP India case 3: global Marketing in Wipro—growing in strength case 4: I-flex solutions (currently Oracle financial software solutions) case 5: Ace designers case 6: Gillette India case 7: Mysore sales international limited appendix I: Indian institutions for export promotion appendix II: Documentation and procedures for export index.