ISBN 9788132113577,The Fundamentals of Supply Chain ManagementTwelve Drivers of Competitive Advantage

The Fundamentals of Supply Chain ManagementTwelve Drivers of Competitive Advantage



SAGE Publications Ltd

Publication Year 2013

ISBN 9788132113577

ISBN-10 8132113578


Number of Pages 400 Pages
Language (English)


SOCIAL MARKETING IN INDIA 1ST EDITION (PAPERBACK) PRICE: RS.500 The book, an adaptation of Nancy Lee and Philip Kotlers highly successful book Social Marketing: Influencing Behaviors for Good 4th, Edition is structured around the ten-step marketing planning process that trains and encourages social change managers to undertake a systematic and comprehensive approach to behavior change rather than jumping to the stage of producing just ads. The book illustrates these steps and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. The book will convince readers that social marketing is not just about producing posters or distributing condoms, it can do much more. Through these discussions, the book proposes new ways to address old problems. In sum, if you want to learn how to fix Indias problems, this book is for you. TABLE OF CONTENTS : - 1. Understanding Social Marketing Defining Social Marketing 10 Steps in the Strategic Marketing Planning Process 16 Tips for Success 2. Analyzing The Social Marketing Environment Determining Research Needs and Options Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis 3. Selecting Target Audiences, Objectives and Goals Segmenting, Evaluating and Selecting Target Audiences Setting Behavior Objectives and Goals Identifying Barriers, Benefits, the Competition and Influential Others 4. Developing Social Marketing Strategies Crafting a Desired Positioning Product: Creating a Product Platform Price: Determining Monetary and Non monetary Incentives and Disincentives Place: Making Access Convenient and Pleasant Promotion: Deciding on Messages, Messengers and Creative Strategies Promotion: Selecting Communication Channels 5. Managing Social Marketing Programs Developing a Plan for Monitoring and Evaluation Establishing Budgets and Finding Funding Creating an Implementation Plan and Sustaining Behavior Epilogue Appendix: Social Marketing Planning Worksheets Name Index Subject Index