ISBN 9781259098550,The Gamification Revolution

The Gamification Revolution

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ISBN 9781259098550

Tata McGraw - Hill Education

Publication Year 2013

ISBN 9781259098550

ISBN-10 1259098559


Number of Pages 256 Pages
Language (English)


Gamification: It's the hottest new strategy in business and for good reason, it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond, train employees and drive excellence with non-cash incentives, cut through the market noise and ignite consumer sales growth, Generate unprecedented customer loyalty without breaking the bank. Drawing inspiration from the most popular games of all time, from Angry Birds to World of War craft, the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to the Gamification Revolution app. - a great way to optimize and enhance your experience with videos, tips and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.