ISBN 9788175542327,The Handbook of Business Enterprise

The Handbook of Business Enterprise


Liz Clarke


Kogan Page Ltd



Kogan Page Ltd

Publication Year 2003

ISBN 9788175542327

ISBN-10 8175542322


Edition 2nd
Number of Pages 372 Pages
Language (English)

Business & management

The Business Enterprise Handbook is designed to help all entrepreneurs who wants to grow and develop both their business and themselves. It is based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed over the past 15 years. From this work the authors have distilled the very essence of how to achieve profitable growth. They've also charted all the problems owner-managed firms are likely to encounter, and suggest ways to anticipate and resolve them. Packed with assignments and useful case studies, it will help you to answer these key questions: Where is your business now - what are its strengths and weaknesses? Where can you take your business from here - what strategies can you pursue? How can you create the complete business plan and achieve your growth objectives? The Business Enterprise Handbook has helped hundreds of participants on the Business Growth and Development Programme achieve their ambitions