ISBN 9780470670989,The Handbook Of Communication And Corporate Reputation

The Handbook Of Communication And Corporate Reputation


John Wiley

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ISBN 9780470670989

John Wiley

Publication Year 2013

ISBN 9780470670989

ISBN-10 0470670983

Hard Back

Number of Pages 672 Pages
Language (English)

Business & management

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to WileyBlackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fastgrowing field featuring contributions by key international scholars Brings together stateoftheart communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation