ISBN 9780070593916,The Handbook Of Strategic Public Relations And Integrated Communications

The Handbook Of Strategic Public Relations And Integrated Communications

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ISBN 9780070593916
Publisher

Tata McGraw - Hill Education

Publication Year 2004
ISBN-13

ISBN 9780070593916

ISBN-10 0070593914
Binding

Paperback

Number of Pages 600 Pages
Language (English)
Subject

Business

As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important-or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world 's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.

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