ISBN 9788132102359,The Indian Media Business

The Indian Media Business



SAGE Publications Ltd

Publication Year 2010

ISBN 9788132102359

ISBN-10 8132102355


Edition 3rd
Number of Pages 412 Pages
Language (English)

Information Technology

This book was first published in 2003, and back in that time, the author has explored the relevance and importance of the media business in India. In a few years, the industry grew and attracted huge investments. The second edition explores how the potential could translate into actual results for the investors. This edition, continuing from the previous editions, explores the many facets of the industry, the factors that are conducive to the growth of the media industry in India, and also the factors that could act as an obstacle to the growth. This edition includes numerous case studies to illustrate the various points the author makes. It also examines the ethics and standards of the developing media industry, and the growth potential for the various segments of the industry. This edition covers two new media segments, which are events and out-of-home-media. It examines the television and print media, film industry and the animation industry, and examines what the near future holds for each. It explores the factors that could lead to huge growth in some of these segments, and the reasons why some of these segments could encounter a lot of obstacles to growth in the next few years. The author also examines government policies that could affect investments and growth in the media industry. With the proliferation of communication technology and connectivity, the author also makes projections for the growth of the media business in small towns. The book also provides fundamental information about the industry. It covers the history of the various segments of the industry, the dynamics that affect the growth of these segments, the technologies, and the ethics, norms, and rules that govern the industry. About Vanita Kohli-Khandekar Vanita Kohli-Khandekar is a business journalist and a contributing editor for Business Standard. Her book, Indian Media Business is into its third edition now. The book covers the whole spectrum of the media business in India in detail. Vanita Kohli-Khandekar specialises in the coverage of Indian media and entertainment industries. She has had over 10 years of experience in the field. She has an M.M.S. from the Welingkar Institute of Management. She has previously worked at Ernst & Young and ABP Private Limited.