ISBN 9781591398462,The Innovator's Guide to Growth

The Innovator's Guide to Growth

Rs1436 Rs1595 10% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9781591398462
Check delivery information
 
ISBN 9781591398462
Publisher

Harvard Universal Press

Publication Year 2008
ISBN-13

ISBN 9781591398462

ISBN-10 1591398460
Binding

Hardback

Number of Pages 299 Pages
Language (English)
Subject

Business & management

More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
In "The Innovator's Guide to Growth," Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
Scroll