ISBN 9781578516872,The Loyalty Effect

The Loyalty Effect

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ISBN 9781578516872
Publisher

Harvard Universal Press

Publication Year 2001
ISBN-13

ISBN 9781578516872

ISBN-10 1578516870
Binding

Paperback

Edition New edition
Number of Pages 352 Pages
Subject

Business strategy

The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.

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