ISBN 9780415617574,The Magazines Handbook

The Magazines Handbook


Jenny Mckay



Rs2290 Rs2818 19% OFF



Publication Year 2013

ISBN 9780415617574

ISBN-10 041561757X


Edition 3rd
Number of Pages 360 Pages
Language (English)

Music, Films and Entertainment

The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: Interviews with magazine journalists, editors, and publishers Advice on starting out and freelancing in the magazine industry An analysis of 'new journalism' and reportage A glossary of key terms and specialist concepts Information on contacts, courses and professional training.

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