ISBN 9780070637016,The Mcgraw-Hill 36-Hour Course In Business Writing And Communication

The Mcgraw-Hill 36-Hour Course In Business Writing And Communication



Tata Mcgraw Hill Education Private Limited

Publication Year 2008

ISBN 9780070637016

ISBN-10 0070637016


Number of Pages 256 Pages
Language (English)


The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps. The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to: Transform your writing from "I" and "You" centered to "We" centered Quickly collect and organize the information you need Use "turn signals" to guide your reader from sentence to sentence Eliminate non-specific words and phrases from your writing Grab your readers' attention by choosing stronger nouns and verbs Manage your online and cross-cultural writing Focus first on getting each project written before concerning yourself with getting it right In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position. Table of content :- Chapter 1. Find The We: Manage Your Relationship With Your Reader Chapter 2. Make Holes Not Drills: Manage With Purpose Chapter 3. Get Your Stuff Together Chapter 4. Get Your Ducks In A Row: Manage Your Structure Chapter 5. Do It Wrong The First Time: Manage Your Drafting Chapter 6. Take A Break And Change Hats: Manage Your Internal Writer And Editor Chapter 7. Signal Your Turns: Manage Your Paragraphs Chapter 8. See What You Mean: Manage Your Subjects And Verbs Chapter 9. Pay By The Word: Manage Your Sentence Economy Chapter 10. Translate Into English: Manage Your Word Choices Chapter 11. Finish The Job: Manage Your Spelling, Punctuation. And Mechanics Chapter 12. Manage Your Writing: Evaluate Your Writing Process