Harvard Universal Press
|Number of Pages
Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't your ordinary recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future today.
In The New Capitalist Manifesto, economic strategist Umair Haque lays out a new vision. Haque's stirring call for "constructive capitalism" argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, Dilbert-esque jobs, and pushing costs onto future generations. He argues that these and other outworn assumptions are good for creating only "thin" value -- gains that are largely illusory, and produce diminishing returns every year.
It doesn't have to be this way. For companies seeking "thick" value-- enduring, meaningful, sustainable advantage that truly makes society better off--Haque details five new cornerstones of prosperity in the 21st Century:
Loss Advantage: From value chains to value cycles
Responsiveness: From value propositions to value conversations
Resilience: From strategy to philosophy
Creativity: From protecting a marketplace to completing a marketplace
Difference: From goods to betters
Carving these cornerstones isn't for the faint of heart. And it's not for the bleeding hearts, either -- Haque makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
A handful of companies, big and small, old and new, from all corners of the globe, are already rising to the challenge. In this bold, manifesto-style book, Haque makes the case for every company to follow their lead and offers a clear, compelling framework that business should follow.
About the Author
Umair Haque (Shortlisted: 2011 Thinkers50 Breakthrough Idea Award) (Shortlisted: 2011 Thinkers50 Future Thinker Award) is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.
Table of Contents
THE BLUEPRINT OF A BETTER KIND OF BUSINESS STEP ONE: LOSS ADVANTAGE
From Value Chains to Value Cycles
STEP TWO: RESPONSIVENESS
From Value Propositions to Value Conversations
STEP THREE: RESILIENCE
From Strategy to Philosophy
STEP FOUR: CREATIVITY
From Protecting a Marketplace to Completing a Marketplace
STEP FIVE: DIFFERENCE
From Goods to Betters
STEP SIX: CONSTRUCTIVE STRATEGY CONSTRUCTIVE CAPITALISM