ISBN 9780070499645,The Nuts And Bolts Of Crm : Customer Relationship Management

The Nuts And Bolts Of Crm : Customer Relationship Management



Tata McGraw - Hill Education

Publication Year 2005

ISBN 9780070499645

ISBN-10 0070499640


Number of Pages 232 Pages
Language (English)


Business today are increasingly looking towards CRM, to address the problem of identifying and managing their most profitable customers and serving them better. And in today 's complex world of business, IT-based tools and technologies are at the heart of any CRM implementation. However, before implementing CRM technologies, several critical questions need to be answered. For instance: 1.How do Data Warehousing and Data Mining work? And how do we use them to improve relations with our customers? 2.How does Sales Force Automation work? And how do we successfully implement it? 3.How does a Call Centre work? And what are the issues we need to keep in mind when engaging a Call Centre? The Nuts and Bolts of CRM is a simple, fun, and easy-read book, which provides all the answers. And helps everyone involved in CRM implementation.