ISBN 9781472137661,The Only Book You Will Ever Need on Branding : To Start, Run and Grow Your Business

The Only Book You Will Ever Need on Branding : To Start, Run and Grow Your Business

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ISBN 9781472137661
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ISBN 9781472137661

Constable and Robinson

Publication Year 2016

ISBN 9781472137661

ISBN-10 1472137663


Number of Pages 160 Pages
Language (English)

Business & Investing

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you.

About the Author

Liisa Puolakka (Author) Liisa Puolakka is a director of research and strategy at ChauhanStudio, a boutique industrial design practise. She is former head of Nokia's global brand identity. When Michiel Maandag, a colleague during her time at Nokia, got in touch to suggest writing a book together, she jumped at the opportunity. She is allergic to marketing jargon and complex models, always driven to find a different, unique angle to things - like this no-nonsense brand book for businesses. A fashion designer by degree, she illustrates for fun. Liisa is Finnish and lives in London with her husband and two daughters. Michiel Maandag (Author) Michiel Maandag is a brand advisor, coach and partner of Business Openers. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands. This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter.