ISBN 9781422166963,The Other Side of Innovation

The Other Side of Innovation

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ISBN 9781422166963
Publisher

Harvard Universal Press

Publication Year 2010
ISBN-13

ISBN 9781422166963

ISBN-10 1422166961
Binding

Hardback

Number of Pages 240 Pages
Subject

Business innovation

Companies can\'t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.
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