Simon & Schuster
|Number of Pages
A groundbreaking introduction to the revolutionary new practice of co-creation bringing customers, suppliers and the other partners, as well as employees at all levels into the process of creating new products and services, and even managing the company revealing the huge payoffs in profits, rapidly growing market share, cutting costs, and minimizing risks.
Venkat Ramaswamy, who coined the term co-creation with business thought leader C.K. Prahalad, teams up with consulting partner Francis Gouillart to introduce a wealth of powerful examples of the remarkable benefits of the hot new practice of co-creation, from leading companies such as Cisco, Nike, Starbucks, and Dell, demonstrating how any company can use these methods to generate breakthrough results.
Introducing that co-creation is not just a matter of creating a website to reach out to customers, or offering them customization of products. The authors present detailed success stories such as the Nike+ program for runners, which helped increase the company's share of the running shoe market from 47 percent to 57 percent in just one year to show that co-creation is an essential new tool that leads to profound transformations, a tool that all business leaders need to be making use of.
About the Author
Venkat Ramswamy is a professor at the Ross School of Business at the University of Michigan and the co-founder of consulting firm Experience Co-creation Partnership. He lectures widely and the coauthor of the award winning books The Future of Competition with C.K. Prahalad.
Francis Gouillart is president and co-founder Experience Co-Creation Partnership. He lectures on co-creation widely and coauthored the acclaimed book transforming the Organization and has written for Harvard Business review.