ISBN 9780415598149,The Public Relations Handbook

The Public Relations Handbook



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ISBN 9780415598149


Publication Year 2011

ISBN 9780415598149

ISBN-10 0415598141


Edition 4th
Number of Pages 512 Pages
Language (English)

Reference Work

About the author Alison Theaker has over 25 years experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She was an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students' writing skills and the future of PR as a profession. She is now a PR coach for small businesses, runing her own consultancy, The Spark, in Devon,