ISBN 9788190655583,The R Factor

The R Factor


Wisdom Village



Wisdom Village


ISBN 9788190655583

ISBN-10 8190655582


Edition 2nd
Number of Pages 128 Pages
Language (English)

Comic book & cartoon art

The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation:nnFor the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.

Table Of Contents

Part A: Understanding The Rx Factor

1. The Creative Legacy
2. Market-Based Communication
3. Purposive Strategic Creativity
4. Generating Strategic Creative Output
5. Creative from the Marketplace

Part B: Creative Working of The Rx Factor

6. Selling Propositions that 'Feel'
7. Marketing Peace
8. Strategic Brand Names
9. The Perception of Price
10. Credible Claims
11. Of Flipcharts and Promotools
12. Scientific Doctor Selection