| Publisher |
Wiley |
| Publication Year |
1996 |
| ISBN-13 |
9780471143147 |
| ISBN-10 |
9780471143147 |
| Binding |
Hardcover |
| Number of Pages |
372 Pages |
| Language |
(English) |
| Weight (grms) |
638 |
What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.
Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
Forbes Magazine Staff
Daniel Gross was educated at Cornell University and holds a master's degree in American history from Harvard University. A freelance journalist, he has written about business, politics, and American history for many publications, including the Washington Post, New York Magazine, the New York Observer, the Boston Globe, Audacity, and the New Republic. He lives in New York City.
Daniel Gross
Forbes Magazine, Founded in 1917, Forbes has brought the nation's greatest business stories to readers for more than three quarters of a century. The magazine's unique brand of hard-hitting reporting, challenging the conventional wisdom, has made Forbes must-reading for successful executives. Published biweekly, every issue contains more than 50 concise, original stories, written from a top manager's perspective, about companies and the people who run them.
Forbes Magazine Staff
,Daniel Gross
Wiley