ISBN 9788126550166,The Silk Road Rediscovered

The Silk Road Rediscovered


Anil K. Gupta

Rs509 Rs599 15% OFF

Availability: Available

Usually ships in: 2-3 business days

(Free Delivery)

We Accept
ISBN 9788126550166
Check delivery information
ISBN 9788126550166

Wiley India Pvt Ltd

Publication Year 2014

ISBN 9788126550166

ISBN-10 8126550163

Hard Back

Number of Pages 304 Pages
Language (English)


For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China-such as Tata Consulting Services, Mahindra and Mahindra, Suzlon, NIIT and Larsen and Toubro-this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents.