ISBN 9788126550166,The Silk Road Rediscovered

The Silk Road Rediscovered

Author:

Anil K. Gupta

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ISBN 9788126550166
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ISBN 9788126550166
Publisher

Wiley India Pvt Ltd

Publication Year 2014
ISBN-13

ISBN 9788126550166

ISBN-10 8126550163
Binding

Hard Back

Number of Pages 304 Pages
Language (English)
Subject

Economics

For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China-such as Tata Consulting Services, Mahindra and Mahindra, Suzlon, NIIT and Larsen and Toubro-this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents.
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