ISBN 9781118446232,The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other s Markets

The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other s Markets

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ISBN 9781118446232
Publisher

Wiley India Pvt Ltd

Publication Year 2014
ISBN-13

ISBN 9781118446232

ISBN-10 1118446232
Binding

Hardback

Number of Pages 269 Pages
Language (English)
Subject

Management

A road map for Indian companies who want to do business in China For almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths.

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