Rupa & Co
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IN THIS PRACTICAL AND COMPREHENSIVE WORKBOOK, Cheryl Rickman offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business idea, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt. They reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business.
You'll learn how to:
Develop, research and plan "The Idea"
Design and create the right products and services
Define and understand your customers and target audience
Secure finance and manage cash flow and accounts
Create a winning brand and marketing message
Gain and retain customers
Achieve competitive advantage
Plan, create, launch and promote your website
Manage your business and time
This fresh approach to small business start-up also includes information and recommendation on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
About the Author
CHERYL D. RICKMAN runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy,helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick. com, Business Link Wessex, Microsoft and Motorola.