ISBN 9788129116802,The Small Business Start Up Workbook

The Small Business Start Up Workbook


Rupa & Co



Rupa & Co

Publication Year 2011

ISBN 9788129116802

ISBN-10 8129116804


Number of Pages 288 Pages
Language (English)


IN THIS PRACTICAL AND COMPREHENSIVE WORKBOOK, Cheryl Rickman offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business idea, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt. They reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: Develop, research and plan "The Idea" Design and create the right products and services Define and understand your customers and target audience Secure finance and manage cash flow and accounts Create a winning brand and marketing message Gain and retain customers Achieve competitive advantage Plan, create, launch and promote your website Manage your business and time This fresh approach to small business start-up also includes information and recommendation on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. About the Author CHERYL D. RICKMAN runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy,helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick. com, Business Link Wessex, Microsoft and Motorola.