ISBN 9788126555345,The Soft Edge

The Soft Edge



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ISBN 9788126555345


Publication Year 2015

ISBN 9788126555345

ISBN-10 8126555343


Number of Pages 252 Pages
Language (English)

Personal Growth

"High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich rlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust, Smarts, Teamwork, Taste and Story."

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