ISBN 9788132101208,The Southasian Sensibility : A Himal Reader

The Southasian Sensibility : A Himal Reader



SAGE India

Publication Year 2009

ISBN 9788132101208

ISBN-10 8132101200


Number of Pages 208 Pages
Language (English)


This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one?s cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change. With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work. Table of Contents Preface Introduction NGOs on the Agenda?Profile of an Agent Provocateur India in Focus The Role of Political Communication in Agenda Setting Some Best Practice Case Studies A Framework for Initiating Policy Change Strategic Research Strategy Political Communication Strategic Communication Planning for NGOs Advocacy Evaluation and Policy Change References