ISBN 9788179927687,The Steve Jobs Way

The Steve Jobs Way

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ISBN 9788179927687
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ISBN 9788179927687
Publisher

Jaico Publishing House

Publication Year 2011
ISBN-13

ISBN 9788179927687

ISBN-10 8179927687
Binding

Paperback

Number of Pages 256 Pages
Language (English)
Subject

Business

In The Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, marketing. Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.
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