Jaico Publishing House
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t on to become a billion-dollar enterprise. From movies to theme parks, the Disney brothers - Walt and Roy - always tried to give their audience something new; something memorable; something big. Walt in particular was a man of innovation and is credited with many firsts in the motion picture industry - first-ever cartoon with sound, first colour cartoon, the animated feature film... to list but a few.
Originally a film studio, the Walt Disney company is now involved in nearly every aspect of the entertainment world. This book is a roller-coaster ride through the legacy of the creator of many a dear cartoon and animated character of our times.
JAICO'S CREATIVE COMPANIES SERIES explores how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.