ISBN 9780099507024,They?Ve Got Your Number

They?Ve Got Your Number


Stephen Baker


Vintage Books

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ISBN 9780099507024
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Vintage Books

Publication Year 2009

ISBN 9780099507024

ISBN-10 0099507021


Number of Pages 256 Pages
Language (English)


In a world teeming with data, we ourselves become the maths gurus' most prized specimens. In They've Got Your Number, Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in doing so, will change every aspect of our lives. They've Got Your Number is a book about one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, the Numerati are mapping our behaviour - everything that makes us individuals. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.