ISBN 9781259097034,Think Like Zuck

Think Like Zuck



Tata McGraw - Hill Education

Publication Year 2013

ISBN 9781259097034

ISBN-10 125909703X


Number of Pages 224 Pages
Language (English)


Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site. If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. Facebook is the company that rocked our world. Run by a "digital native," Mark Zuckeberg, it changed the way we connect, build relationships and engage with each other. It forever altered the way we consume and produce content and it disrupted the way we market. As we look at companies like Facebook, we cannot help but wonder: what did Zuck do right? What can we learn from him and others that were brazen enough to change the way we see our digital world? Think Like Zuck explores the critical elements that drive the success of Facebook and the businesses like it. You will learn the 5 Ps of "Zuck-like" companies: Passion, Purpose, People, Platform and Partnerships. Passion: Having passion to change the world. Purpose: Having a vision and a higher purpose to execute on your passion. People: Building the team that will take your ideas and success to new heights. Platform: Creating a framework that will help you stay true to your higher purpose and to your customers, develop the product that appeals to your users and allow you to be agile. Partnerships: Choosing the right partners for the right purpose. Read the book and become Zuck for a day, or a lifetime. Your choice!