ISBN 9780761997368,Tracing an Indian Diaspora : Contexts, Memories, Representations

Tracing an Indian Diaspora : Contexts, Memories, Representations

Author:

Sanjay Tiwari

Publisher:

SAGE Response

Rs575

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9780761997368
Check delivery information
 
ISBN 9780761997368
Publisher

SAGE Response

Publication Year 2003
ISBN-13

ISBN 9780761997368

ISBN-10 0761997369
Binding

Paperback

Number of Pages 320 Pages
Language (English)
Subject

Information Technology

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Table of Contents The Big Picture The Take Off The Advertising Context The Marketing Perspective The Brand Perspective The Advertising Perspective The Creative Perspective The Media Perspective The Supplementary Perspective The Agency Perspective The Touch Down Select Bibliography Index
Scroll