ISBN 9781591397663,Transforming Your Go-To-Market Strategy

Transforming Your Go-To-Market Strategy

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ISBN 9781591397663
Publisher

Harvard Universal Press

Publication Year 2006
ISBN-13

ISBN 9781591397663

ISBN-10 1591397669
Binding

Hardback

Number of Pages 304 Pages
Subject

Business strategy

Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one\'s own channel, and align and influence one\'s channel value chain.
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